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Did You Mean to Pitch Your Intent?

Published: 2024-06-07 00:00:00

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Words are the building blocks of communication, but intent is the mortar that holds these blocks together. Intent refers to the underlying motivation or purpose behind the words we choose to convey our thoughts, feelings, and messages. The power of intent is immense; it shapes the way our words are perceived and understood by others. Without clear intent, words can easily be misinterpreted, leading to misunderstandings and conflicts.

Intent affects communication in several ways:

  1. Tone and Delivery: The way words are spoken "tone, pitch, and volume" can significantly alter their meaning. A sarcastic remark, for instance, can be misunderstood if the intent behind it isn't clear.

  2. Context: The situational context in which words are spoken can influence their interpretation. The same phrase can have different meanings in different contexts, depending on the speaker's intent.

  3. Body Language and Non-Verbal Cues: Intent is also communicated through body language, facial expressions, and other non-verbal cues. These elements help convey the speaker's true feelings and intentions.


Misunderstandings occur when the receiver of the message misinterprets the intent behind the words. According to various studies, a significant portion of communication is non-verbal, with some estimates suggesting that up to 93% of communication is conveyed through body language, facial expressions, and tone of voice. When these non-verbal cues are absent, as in written communication, the likelihood of misunderstandings increases.


Research indicates that a considerable percentage of information is misunderstood due to unclear intent. A study by UCLA Professor Albert Mehrabian found that 7% of communication is based on the actual words spoken, 38% on the tone of voice, and 55% on body language. This suggests that the majority of our understanding comes from non-verbal cues and the intent behind the words rather than the words themselves.


Another study by the International Journal of Business Communication found that in workplace settings, about 14% of all communication is misunderstood. This figure underscores the importance of clear intent, especially in professional environments where precise communication is crucial.


In personal relationships, unclear intent can lead to conflicts, hurt feelings, and a breakdown in communication. Misunderstandings can erode trust and create emotional distance between individuals.


In the workplace, miscommunication can result in errors, decreased productivity, and strained relationships among colleagues. It can also lead to misaligned goals and objectives, affecting overall organizational performance.


To reduce the risk of miscommunication due to misunderstood intent, both speakers and listeners can employ several strategies:

  1. Clarity and Precision: Speakers should strive to be clear and precise in their language, avoiding ambiguous terms and providing context where necessary.

  2. Active Listening: Listeners should practice active listening, which involves paying full attention to the speaker, observing nonverbal cues, and asking clarifying questions.

  3. Feedback Loops: Establishing feedback loops can help ensure that the message has been understood as intended. This involves summarizing what has been said and asking for confirmation.

  4. Emotional Awareness: Both parties should be aware of their emotional states and how these might influence their communication and interpretation.

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